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Intelligence Training Audience Development Research Projects & Partners |
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amh initiates, develops and supports audience development projects. amh have experience of working with organisations of all scales and levels, professional and amateur, to carry out audits of current marketing and audience development activity and work with staff to draw up plans for future work. We provide a range of analytical tools and informed expert advice to feed into marketing planning and initiate audience development projects with groups of, or individual, clients. amh is particularly interested in the possible economies of scale and resources, and the strengthening of advocacy and delivery made possible by developing collaborative or generic audience development projects. For further details contact James Gough. The amh Audience Development team work with arts and cultural organisations using a number of tried and tested audience development tools. These include ways to maximise attendance from current audiences such as Teleprompt and the Audience Builder process, and to increase the number of new attenders e.g. Test Drive the Arts.For further information on either of these, contact Rachael Easton or Adrienne Pye on 01794 510340. amh’s Head of Special Projects, Adrienne Pye, is a member of the national steering group for the Family Friendly toolkit. This is now downloadable from the Arts Council’s website and Adrienne would like to hear from anyone who is willing to test it out and join in the national evaluation programme. Training in its use can be provided. |
