amh can advise you on the need for research and on commissioning
research, whether to assist management and marketing decision-making, for purposes of evaluation, for political or advocacy needs or to assist in ‘risk reduction’.

When it is appropriate, we can design research to give you the knowledge you need to make confident decisions. From the range of different research options, both qualitative (exploring and understanding both opinions and attitudes) and quantitative (defining how many people fall within certain categories), we advise on which form of research is most useful in your present situation.

We always start by focusing on why you want to do the work, to help you determine clearly defined objectives, and may advise that primary research is not the best starting place for immediate information needs. If so, we will help you unpack what would be most beneficial to your project or organisation- you may need to use a combination of research methodologies to meet your objectives. You will then have a research brief tailored to your specific requirements.